Experiential Marketing

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The Fringe Marketing Group. Picture of three girls doing wild poses in front of an open mouth painted on the side of the Triangle Arts Macon office.

Experiential Marketing Triangle Arts Macon’s grand opening: The Graffiti Ball. Bringing the unique culture of street art to Macon, the Graffiti Ball blended art, performance, & commerce into a memorable opening event for Triangle Arts Macon. As the marketing consultant, I created the promotional materials, set up the feature stories with 13WMAZ, 41WMGT, The Telegraph, […]

Media Relations

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The Fringe Marketing Group of Macon-Branding. Picture of the Lost Keys Collective board smiling on stage, with the founder, Danielle Quesenberry in the center holding a microphone.

Media Relations Lost Key Collective, a grassroots nonprofit literary organization Lost Keys Collective was created to address the dearth of literary events in Macon while strengthening the local writing community. Beginning with the Lost Keys Literary Festival, this nonprofit initiative developed year-round programming and conducted community outreach to further the art of literature. Throughout our […]

Copy Editing

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Copy Editing Book editor for independent publishing house, Black Gold Publishing Black-owned and operated, Black Gold Publishing realizes dreams deferred for authors of color. As a book editor, I’ve had the privilege of transforming raw works into polished, finished pieces. More than a proofreader, I’ve helped writers define and refine their voices. I provide guidance […]

Product Marketing

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Product Marketing Choice Concepts’s signature product, The Lineman Tumbler. To revitalize sales, Choice Concepts needed a new product that appealed to electric coops. The product needed to be high quality and functional but also attractive and relevant. So we created the Lineman Tumbler. Comparable to other tumblers on the market like the Yeti, ours was […]

Data Analysis

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Data Analysis Data drove Choice Premiums’s Rebrand To pace the growth of Choice Concepts, Choice Premiums needed a fresh approach. Recognizing the influence of Millennials and Gen Z, Choice Premiums decided to rebrand with these two demographics in mind.  As the marketing coordinator, I led and managed the rebrand. To begin, I conducted research to […]

Business Development

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Business Development The Branding For Artists Course As a professional in the arts nonprofit realm, I realized many talented artists had a blind spot when it came to business management and marketing. To address this, I developed the Branding For Artists course to help artists create a profitable brand.  This is a comprehensive course that […]