Strategic marketing plan for Lost Keys Collective
What I had to do
I created a strategic marketing plan for Lost Keys. The goal was two-fold: to strengthen our community presence and to create an inclusive arts event.
Lost Keys Collective began by hosting events in Macon. The organization partnered with Storytellers Macon, which provides a space for people to share their story. We helped Peach Place provide afterschool programming for local kids. We also hosted an Anti-V-day event, which donated a portion of profits to Crisis Line & Safe House of Central Georgia.
We also held a People’s State of the Union event, competed in the Soap Box Derby, managed a table at Connections Macon Arts and Culture Festival, and ran a poetry booth during Bike Macon’s Open Streets Events.
I promoted these events and other initiatives on Lost Keys’ social media platforms and local news outlets. One of our biggest stand-alone events was a poetry pop-up garden in Third Street Park. View our television spot here.
I even appeared on our local radio station, The Creek, discussing the festival and its importance for the community. These efforts attracted top writer talent, doubled our attendance and ultimately provided a platform for Macon literati.