Experiential Marketing

Triangle Arts Macon‘s grand opening: The Graffiti Ball.

Bringing the unique culture of street art to Macon, the Graffiti Ball blended art, performance, & commerce into a memorable opening event for Triangle Arts Macon.

As the marketing consultant, I created the promotional materials, set up the feature stories with 13WMAZ, 41WMGT, The Telegraph, and The Creek FM, managed the event’s social media marketing, and coordinated artists, performers, and volunteers. I even organized a drag performance for increased LGBTQ inclusivity.

For 10 days leading up to the event, artists from around the country descended on this raw space to create beautiful murals. Each was a representation of the artist’s unique style while bringing life and color to the drab, dilapidated backdrop of Macon’s industrial district.

Additionally, attendees could add their own art to the spectacle while enjoying food, music, performances, and non-graffiti art exhibitions by local creators. Despite the rain, approximately 240 attendees came for a free, interactive experience that showcased the potential of this four-acre industrial venue.

Beyond positioning Triangle Arts Macon as an innovative art venue, the event unified diverse factions of Macon. From prominent community leaders to marginalized individuals, the graffiti ball fostered an inclusive space where everyone could experience something wholly unique to Macon.  It also spawned a stronger community push for public art, such as alley canvasses installed in downtown Macon for spontaneous creativity in a safe space.

The First Annual Graffiti Ball 2.0 Teaser