Choice Concepts needed a product to boost sales. Enter, The Lineman Tumbler.
To revitalize sales, Choice Concepts needed a new product that appealed to electric coops. The product needed to be high quality and functional but also attractive and relevant. So we created the Lineman Tumbler. Comparable to other tumblers on the market like the Yeti, our s was easy to customize and came at a much lower price point.
As marketing coordinator, I chose the design, a simple lineman silhouette, and developed the marketing strategy for its launch. I focused on the